Real-time sales dashboard (tickets sold, revenue).
Conversion funnel analytics (page → checkout → sale).
Cohort reporting (customer lifetime value).
Attendee demographics & behavior reports.
Channel attribution (where sales came from).
Refund & chargeback reports.
Daily/weekly/monthly P&L for organisers.
Exportable CSVs & scheduled reports.
Heatmaps for event page engagement.
A dashboard with KPIs (ROI, ARPU).
Audit logs for admin actions (security).
API access to analytics for custom BI.
Custom report builder (select fields).
Fraud / anomaly detection alerts.
Venue utilisation reports.
Attendee retention & repeat-buyer reports.
Survey response aggregation & sentiment.
Ticket resale & secondary market analytics.
Marketing campaign performance by promo code.
Data retention & purge controls.
Event post-mortem templates & export.
Live performance metrics for streaming events.
GDPR/Kenya DPA compliance reporting.
SLA & uptime monitoring metrics.
Multi-tenant reporting (if you host organisers).
Role-based report access controls.
Scheduled e-mailing of key reports.
Export formats (CSV, Excel, PDF).
Comparison reports (event vs event).
Benchmarking (compare similar events).
